About Us

Thinking without limits and doing the impossible daily.

We just believe there has to be more out there. A better cycling computer. A faster time trial. A simpler power analysis tool. The list goes on. At Pedal Brain we continually ask ourselves how can we make it more and then we set off to do so. The ideas and products you see on this site are just what we've brought to market and represent just a fraction of our efforts. Our back room and whiteboards are full of ideas, some of which might turn into something. Others that will most definitely not turn into anything.

We have some pretty bold ideas of where we want to go and how to take competitive cycling those next few steps forward. As the UCI racing season starts again you'll likely see and hear about our handy work.